Localizing a European Product Catalog for Sales Enablement
Summary
Beton Boja is a Croatian reseller of the renowned Italian brand Damiani Color. With a mission to bring advanced concrete and resin flooring products to the local market, Beton Boja needed a professional online space that could serve both as a product catalogue and a functional sales tool. Working with Mosoric, the company launched a modern, streamlined website that transforms complex technical documentation into an easy-to-understand visual experience — helping teams communicate effectively with clients, both online and in-person.
Location
CroatiaCooperation period
2025Industry
Construction MaterialsWith Mosoric, we transformed a complex catalog into something clear, functional, and modern. The site helps us communicate better with our clients and presents our products exactly the way we wanted.
The situation
Beton Boja needed a localized and meeting-ready product platform
While Damiani Color already provided robust product documentation, it was all structured for the global market. Beton Boja required a localized platform in Croatian that would not only help customers discover the right products, but also support sales representatives during meetings and presentations. Without a local-language digital reference, communicating features, application methods, and technical details was difficult and inconsistent.
Mosoric was brought in to design a product-forward experience that translates Damiani’s technical documentation into a clear, modern, and market-relevant interface that could be used in real-time during client discussions.
The solution
Localized content delivery paired with intuitive technical browsing
To ensure the platform serves as both a reference hub and sales enablement tool, we introduced the following strategic elements:
- Complete product localization – All Damiani Color product data was carefully translated and adapted to Croatian, preserving technical accuracy while improving clarity for local users and professionals.
- Clean and modular layout – Each product page features a consistent layout with technical specifications, imagery, and application notes organized into easily navigable sections ideal for use during client meetings.
- On-site presentation functionality – The website’s clean UI and high-contrast color scheme allow Beton Boja’s team to use it confidently on tablets and laptops when showcasing products to architects, contractors, and clients.
- Category-based filtering and browsing – Products are structured by use case and material category, helping users narrow down their search based on specific flooring needs and environmental demands.
- Future-ready content management – The platform was built to scale, allowing Beton Boja to continue adding new product lines, certifications, and documentation as their partnership with Damiani evolves.
The result is a specialized product showcase website that supports Beton Boja’s core operations — giving their team the power to communicate technical data with confidence while helping clients quickly understand product benefits in their own language.
The result
A sales-focused website that simplifies technical communication
By partnering with Mosoric, Beton Boja now has a digital platform that reflects their professionalism and enhances the way they present products. The website acts as both a reference point and a client-facing tool, replacing static brochures with a modern, interactive alternative.
Thanks to localized content, product clarity has improved across marketing and sales efforts. Beton Boja’s team is now better equipped to introduce Damiani Color’s advanced materials to a growing Croatian market — with speed, clarity, and a professional presentation that builds trust and interest.