Revolutionizing Real Estate Sales with a Sophisticated Digital Platform
Summary
Domo Real Estate, a leader in developing and marketing premium residential properties, required a modern website that would not only showcase their ongoing and completed projects in an innovative manner but also assist in their sales process. The main goal was to create an engaging digital presence to boost brand awareness while also providing a unique sales tool that could be used during in-person tours. Mosoric delivered an interactive, feature-rich website that showcases the buildings, their available apartments, and detailed floor plans in a visually appealing, easy-to-navigate format. The website’s interactive capabilities made it a powerful tool both online and during client walkthroughs, significantly enhancing the sales experience.
Location
CroatiaCooperation period
2023 - ongoingIndustry
Real EstateWorking with Mosoric was an absolute pleasure. They truly understood our vision and delivered a website that not only showcases our properties beautifully but also serves as a key sales tool. The interactive elements have elevated our client presentations and improved the overall user experience, and we’ve seen tangible results in both our online engagement and in-person sales.
The situation
Domo Real Estate needed a website that showcased their premium properties uniquely
Domo Real Estate sought a digital partner who could deliver a website that not only portrayed the elegance of their residential projects but also provided valuable tools for their sales teams. Their vision was to offer prospective buyers an immersive experience that allowed them to view ongoing and completed properties in detail, with interactive features that would display the availability of each apartment in real time. Additionally, the company wanted to improve their in-person sales presentations by equipping their team with a digital platform that could be easily accessed during client walkthroughs of the properties. The company needed a website that could elevate their brand image and help drive their sales process forward. After evaluating several options, Domo Real Estate chose Mosoric for our innovative approach and ability to deliver highly customized web solutions.
The solution
Building a visually immersive and functional real estate platform
- Interactive building views – Each building is represented with detailed graphic visuals that illustrate the structure’s floor plans. Users can click through different floors to see which apartments are available for sale, making the exploration process intuitive and engaging.
- Apartment availability and details – Each apartment has a dedicated page with all the important details, including layout, square footage, and high-quality images. Users can also view interactive floor plans and blueprints, which help them visualize the space.
- Real-time availability dashboard – Domo’s sales team can easily update apartment availability statuses through a custom dashboard, marking whether an apartment is sold or still available. This enables the team to have accurate, up-to-date information during client meetings and property tours.
- Portfolio of completed projects – The website also features a portfolio that showcases past completed buildings, allowing potential buyers to get a sense of Domo’s expertise. This strengthens Domo’s brand image and trust among prospective clients.
- Enhanced user experience (UX) for both desktop and mobile – The website is designed to work seamlessly across devices, ensuring that users can browse and interact with the content no matter where they are, whether on a desktop, tablet, or mobile phone.
Incorporating these interactive features has allowed Domo Real Estate to differentiate themselves in a highly competitive market. The website serves as both a powerful marketing tool for showcasing properties and a functional sales aid for their in-person sales process.
The result
A sophisticated digital presence driving engagement and sales
Since the launch of the new website, Domo Real Estate has seen significant improvements in both online engagement and sales. Prospective buyers are spending more time on the website exploring available apartments, with the interactive floor plans and availability dashboard proving particularly effective. The real-time apartment availability feature has improved the sales team’s ability to close deals faster, with potential buyers being able to see which apartments are still available during property tours. Additionally, the enhanced brand presence has led to greater recognition in the real estate market, reinforcing Domo’s position as a leader in premium residential development in Croatia.